Matt Cutts portrait
Class of 2026
Matt Cutts
The Voice of Google
05
Class of 2026 · № 05

Matt Cutts

The Voice of Google

GooglePublic Service

Biography

Joined Google as a software engineer in January 2000. Wrote the first version of SafeSearch. Led the webspam team for roughly a decade, the entire Panda-Penguin era that shaped modern SEO. Bloomberg Businessweek in 2011 dubbed Cutts "a kind of Alan Greenspan of SEO," a reflection of how closely the industry parsed his every utterance. For an entire generation of SEOs, his face was the face of Google. Subsequently served as Administrator of the United States Digital Service from January 2017 to April 2021. The industry communicates with Google differently, and worse, without him. The bar for "Google employee who actually mattered to the SEO industry" was set by Cutts and has not been cleared since.

Milestones

  • 012000 Joined Google; authored first SafeSearch
  • 02Led Google's webspam team for roughly a decade
  • 032017 to 2021 Administrator, United States Digital Service

Citations

This profile draws on primary biographical sources, conference records, and reporting from Search Engine Land, Search Engine Roundtable, and historical archives of the SEO industry. Citations are curated by the editorial board of the SEO Hall Of Fame.

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