Barry Schwartz portrait
Class of 2026
Barry Schwartz
The Scribe
04
Class of 2026 · № 04

Barry Schwartz

The Scribe

Journalism

Biography

Founded Search Engine Roundtable on December 2, 2003 at age 23 and has personally filed over 38,000 articles since. Plus thousands more at Search Engine Land, where he has served as News Editor since its 2006 founding. Every Google algorithm tremor of the last twenty-two years is documented because Schwartz documented it. CEO of RustyBrick. US Search Personality of the Year (2018). Search Engine Land Outstanding Community Services Award (2019). If the SEO industry has institutional memory, it lives on his server. No one else has shown up to work this many consecutive days in the history of the field.

Milestones

  • 012003 Founded Search Engine Roundtable (Dec 2)
  • 022006 News Editor at Search Engine Land
  • 032018 US Search Personality of the Year
  • 042019 Search Engine Land Outstanding Community Services Award

Citations

This profile draws on primary biographical sources, conference records, and reporting from Search Engine Land, Search Engine Roundtable, and historical archives of the SEO industry. Citations are curated by the editorial board of the SEO Hall Of Fame.

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